Company blog evaluation
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Via Jill Walker Rettberg at http://jilltxt.net/ I came across a blog which evaluates corporate blogs: from a marketing perspective, but there is a good deal of overlap with the way you would evaluate it as a business source. One of the assignments that Bill Johnston and I used to use at Strathclyde was to evaluate a company website from multiple perspectives: (if I remember correctly) a marketing perspective, from the perspective of a job-seeker, and a usability perspective: each brings out some fresh aspects and it is interesting to compare them. Anyway, Jill’s reference is to Mack Collier’s Company blog check feature: there is a collection to previous entries here http://moblogsmoproblems.blogspot.com/2006/07/company-blog-checkup-series.html and at time of writing the latest one was here: http://moblogsmoproblems.blogspot.com/2007/08/company-blog-checkup-turkey-hill.html You could ask students to do their own evaluation of the blogs from an information or marketing perspective, and get them to compare with Collier’s views. (Source: Information Literacy Weblog)
More: continued here
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