This is the last long report from the IFLA/ World Library and Information Conference taking place in Milan, Italy, but I’ll be doing a few shorter ones e.g. of a couple of posters. This was a session on Wednesday focusing on use of the international UNESCO/IFLA information literacy logo (shown here). This logo was identified through a competition and judged by an international panel (including me). The logo website is at http://www.infolitglobal.info/logo/ and you can download it in various formats and with “information literacy” in several languages. The idea is that people worldwide start using it, so that awareness of information literacy grows, and people also find it useful as a simple logo for branding.Linda Goff started by explaining how the logo was chosen and gave an example of how she was using it as part of a big poster she has up in her university. She then handed over to Jesus Lau who talked about How to brand and market information literacy with the information literacy logo. He and Linda have been developing a marketing toolkit for the logo. This is not yet available, but I will blog it when it is.Jesus started by talking about marketing, and giving a short introduction to that. As a shortcut, I will link to my own website that introduces marketing. I haven’t updated it for a while, so the links may not work, but the main thing is the pages on key marketing aspects, and those are still valid (and short!). So, if you don’t know what marketing is, feel free to divert to http://dis.shef.ac.uk/sheila/marketing/ at this point. Jesus went on to talk more specifically about information literacy and marketing. He encouraged people to think of problems and objectives in terms of marketing e.g. segmenting your market according to their characteristics and needs, looking at the place of delivery and whether it meets requirements and expectations etc. …

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